Willamette Week's Give!Guide  |   December 2016 to March 2020

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Willamette Week's Give!Guide is Portland's largest grassroots, city-wide fundraising campaign. Started in 2004, it has raised more than $32.8 million for 387 local nonprofits in the last 16 years. G!G's fundraising provides services for more than 2 million Portlanders each year. During my time, I: 

 

Fundraising​​

• Raised more than $13.1 million for local nonprofits.

• Tripled Give!Guide’s sustaining funders and sponsorships and increased young donor giving (under 36) by 65%. 

• Planned and administered an annual budget of $343k to produce a collaborative fundraising campaign that raised $4.1 million+ annually for 150 local and national nonprofits from 10,000+ donors.

• Oversaw grant administration process, facilitating annual committee of 10+ diverse community stakeholders to select 150 nonprofits as funding recipients.

• Generated and maintained systems to track fundraising, donations and overall philanthropic impact, and produced an annual report for distribution to community stakeholders

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Community Leadership

• Developed and led programming to educate, train and engage more than 300 nonprofit development teams and community partners in data-centric marketing best practices and effective campaign communications. 

• Fostered and maintained strategic relationships with 100+ partners, including Patagonia, Prosper Portland, the Oregon Community Foundation, the Oregon Cultural Trust, Comcast, Nike, the Trail Blazers, and more.

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Equity & Inclusion​

• Navigated complex relationships and political dynamics with more than 250 diverse nonprofits to gain buy-in and build lasting relationships based on shared values of trust, equity and inclusion. 

• Provided empathic, intersectional and equitable support, collaboration and resource access for small and culturally-specific nonprofits.

• Elevated and centered the voices of Black, Indigenous and people of color (BIPOC) Portlanders throughout Give!Guide’s various campaign channels.

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Communications & Marketing

• Leveraged audience insights and brand story 

• Edited G!G Magazine (distribution of 20k), collaborating with BIPOC writers and non-dominant community stakeholders to accurately and effectively convey the stories of Portland change makers, philanthropic innovators, and impactful nonprofits to key audiences. 

• Collaborated with stakeholders to set annual content direction and translate that direction to multi-channel fundraising strategies.

• Crafted and oversaw messaging guidelines, ensuring brand, voice and content consistency across marketing platforms and 150 nonprofit channels. 

• Wrote, fact-checked and edited Give!Guide collateral, including annual reports, press releases, digital newsletters, email appeals, messaging frameworks, social media posts, advertising campaigns, website copy and more.