✺ What I've Done ✺
"Until you change your thinking, you will always recycle your experiences."
Executive Producer
Freelance | March 2008 to Present
I live, eat and breathe events. Check out my events reel to see all the hats I've worn!
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Translate key objectives into creative concepts for innovative, authentic, and impactful branded experiences
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Drive ROI through rigorous budget forecasting and management.
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Actively monitor project risks and scope creep to anticipate potential issues and proactively develop solutions.
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Lead, motivate, mentor and empower team members to generate great work and strengthen project enthusiasm
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Mastery of tactical elements of production including logistics, contracting, permitting, staffing, scheduling, asset and order management, fabrication, venue management, et cetera.
Senior Experiential Producer
Dentsu Creative | December 2023 to Present
My role at Dentsu Creative lies at the intersection of one of the top five worldwide advertising agencies and the world's largest spirits portfolio, Diageo.
I manage the Oregon, Idaho, Montana, Utah and Wyoming non-premise market activations for Diageo, bringing joy and wonder to all who imbibe.
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Manage and administer Diageo’s non-premise sponsorship budget and activations in some of the most highly regulated control states: Oregon, Idaho, Montana, Utah, and Wyoming.
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Direct the activation creative process, developing innovative concepts that resonate with target audiences.
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Work closely with cross-functional teams at Dentsu Creative and Diageo.
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Liaise with local distributors, retailers, and other partners to enhance market presence and campaign effectiveness.
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Generate reports on campaign effectiveness, providing insights and recommendations for future initiatives.
Director of Membership and Development
Business for a Better Portland | October 2020 to February 2022
Business for a Better Portland (BBPDX) pools the social and political capital of local business leaders by collaborating for systemic change to address Portland’s greatest challenges, generate shared prosperity, and advance social justice and equity.
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Led the successful recovery and revitalization of BBPDX's revenue streams after dire economic impacts as a result of the Covid-19 pandemic.
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Conceptualized and implemented the inaugural Civic Access Program, which offers free or sliding scale membership for BIPOC- and LGBTQ+-owned small businesses, as well as businesses in sectors that have been hit hard by the economic impacts of Covid-19. The goal of this program was to remove economic barriers to accessing BBPDX's resources.
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Developed and executed successful communications strategy that provides membership with consistent, accessible civic engagement opportunities.
Executive Director
Willamette Week's Give!Guide | December 2016 to March 2020
Willamette Week's Give!Guide is Portland's largest grassroots, city-wide fundraising campaign. Started in 2004, it has raised more than $32.8 million for 387 local nonprofits in the last 16 years. G!G's fundraising provides services for more than 2 million Portlanders each year. During my time, I:
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Planned and administered a budget of $343k to produce a regional nonprofit fundraising campaign that raised nearly $4.8 million annually for 150 local and national nonprofits from 11,000+ donors.
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Tripled Give!Guide’s sustaining funders and sponsorships by fostering and maintaining authentic relationships with 100+ local business partners, including Patagonia, Nike, the Portland Trail Blazers, Prosper Portland, the Oregon Community Foundation, the Oregon Cultural Trust and more.
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Developed and facilitated programming to educate, train and engage more than 300 nonprofit development teams and community partners in effectively executing fundraising best practices and campaign communications across community and digital platforms.
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Developed and executed grant administration process, facilitating annual committee of 10+ diverse community stakeholders to select 150 nonprofits as funding recipients.
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Successfully navigated complex relationships and political dynamics with more than 250 diverse nonprofits to build lasting, meaningful relationships.
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Edited G!G Magazine, working with BIPOC and non-dominant community stakeholders to accurately and effectively convey the stories of Portland’s vibrant change makers, philanthropic innovators and impactful nonprofits.
Global Community Manager
Bee Built (FKA Bee Thinking) | October 2015 to November 2016
Bee Built (formerly Bee Thinking) is a natural beekeeping company, providing specialty foundationless Top Bar, Warré and Langstroth cedar hives and mason bee houses to support pollinator populations. During my time, I:
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Supervised a close-knit team of three to collaboratively develop and implement an environmental education-focused digital marketing campaign, resulting in more than $1.1 million revenue in six months.
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Researched and implemented tactics to increase product and service appeal, writing informative and compelling product descriptions in the brand voice.
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Managed and produced product photoshoots, editing and uploading images and product descriptions to various ecommerce platforms.
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Utilized search engine optimization (SEO) techniques, and edited and revised content as needed to maximize website traffic.
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Supported complete rebranding process in collaboration with company founders and external design team.
Marketing Manager
& Tea Tender
Brew Dr. Tea Company (FKA Townshend's Tea Company) | July 2013 to October 2015
Towshend's Tea was the tea retailer and wholesale company that eventually morphed into Brew Dr. Tea Company. During my time, I:
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Wrote copy and messaging across organic social media platforms, increasing social media engagement 90% within 6 months of taking over social channels.
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Oversaw content strategy and copywriting from conception to implementation for the Townshend’s Tea website, social media outlets, digital newsletter and more.
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Supervision and execution of brand activation at 20+ regional events.
Regional Music Coordinator
University of Oregon Cultural Forum | June 2014 to June 2015
The University of Oregon Cultural Forum provided cultural events for UO students, including art exhibits, concerts, and the annual Willamette Valley Music Festival. During my time, I:
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Managed a budget of $11,000 to produce 5 successful concerts and the Camelia Feminist Festival, including artists such as Mac Demarco, Kevin Morby, Jessica Pratt, Hustle and Drone, Tomorrows Tulips and more.
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Secured more than $5,000 in sponsorships from Pabst Blue Ribbon, Brew Dr. Kombucha, the Eugene Weekly, KWVA Radio and the Barnlight.
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Spearheaded the inaugural Camellia Feminist Fest from conception to implementation, resulting in 400+ attendance and digital buzz reaching over 100,000.
Student Education Manager
University of Oregon Zero Waste Program | September 2012 to August 2014
The University of Oregon Zero Waste Program provides state-of-the-art waste reduction and recovery opportunities to campus, maximizing waste diversion with the goal of reducing greenhouse gas production. During my time, I:
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Collaboratively researched, developed and wrote the Zero Waste Campus Toolkit, which was used by five other universities as a policy guideline for building their zero waste infrastructure and programs.
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Educated more than 4,000 incoming students on University of Oregon sustainability goals and zero waste practices.
Research Assistant
Tribal Climate Change Project | May 2011 to August 2012
The Tribal Climate Change Project focuses on understanding needs and opportunities for tribes in addressing climate change, examining the government-to-government relationship in a climate context and exploring the role of traditional knowledge in climate change studies, assessments and plans. During my time as a research assistant, I:
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Created, organized and maintained a funding database with the goal of removing funding barriers and building capacity for Native American tribes in EPA Region 9 to plan and execute climate change-related projects.
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Researched and authored profiles highlighting tribal implementation of climate change mitigation projects.
✺ Education ✺
Bachelor of Science
Environmental Studies
University of Oregon, 2015
Activities: Environmental Leadership Program, UO Cultural Forum, UO Sustainability Coalition, Collaborative Leadership Program, Tribal Climate Change Project, I Wheelie Bike You, Sierra Club's SPROG Grassroots Environmental Activism Trainings
✺ Digital Skills ✺
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Adobe Creative Suite
ADP
Canva
Dayforce
Docusign
Google Analytics
Google Suite
Gusto
Mailchimp
Microsoft Office Suite
Monday.com
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PEX
Salesforce
SAP Concur
SEO
Shopify
Slack
Stripe
Todoist
Wix
Wordpress
Zoom
*Each star = one year of experience*